Betfair Partners Review 2026

Betfair Partners is the in-house affiliate program for promoting Betfair's Sportsbook, Exchange, Casino and other products on a revenue share, CPA or hybrid basis.

Betfair has announced the closure of its UK and Ireland affiliate programme in 2025, so new UK/IE partners are no longer being onboarded while other markets remain active.

Standard deals are based on revenue share, CPA or hybrid arrangements, with tiered commission depending on the number and value of new depositing customers you refer.

Typical revenue share ranges from around 25% to 35% of net gaming revenue, with higher tiers or bespoke deals negotiated for high-volume or high-quality affiliates.

Yes, Betfair can offer CPA deals that pay a fixed amount per qualified new customer once deposit and wagering criteria have been met in the target market.

Negative carryover treatment depends on your specific deal. In some cases balances reset monthly while other contracts roll negative NGR forward.

Betfair operates an in-house tracking interface at partnerships.betfair.com, with selected markets using Income Access technology for specific verticals or regions.

The Betfair affiliate cookie window is typically 45 days, crediting you for customers who register and deposit within this timeframe after clicking your link.

Affiliates can only target regulated markets where Betfair holds the necessary licence and has explicitly approved acquisition activity, excluding restricted territories.

Commissions are usually calculated monthly and paid once you pass the minimum payout threshold, subject to verification checks and compliance with the terms.

Common payout methods include bank transfer and major e-wallets, with supported currencies dependent on your region and specific agreement.

Betfair reviews each application individually, focusing on traffic quality, jurisdiction, responsible gambling positioning and how closely your audience matches their target segments.

PPC activity and other paid media placements are typically subject to strict prior approval, keyword restrictions and brand bidding rules detailed in the program terms.

Sub-affiliate or referral structures are not a standard default for all partners and must be discussed directly with the affiliate team if they are relevant to your setup.

You can reach the Betfair Partners team through the contact options inside the affiliate portal after login or by using the contact links on the partnerships.betfair.com site.