Promote Betway Sports, Casino and Live Casino through Super Partners. No negative carryover, revenue share, CPA and hybrid deals available, 2-hourly reporting and the brand recognition that comes with being the official global betting partner of Arsenal and Manchester City.
Join Betway via Super Partners18+ only. T&Cs apply. Gamble responsibly.
Betway is one of the UK's most recognisable betting brands, backed by official partnerships with Arsenal, Manchester City, Chelsea and Brighton. For UK football content, that level of Premier League association is a genuine conversion advantage. The no negative carryover policy and 2-hourly reporting are practical benefits that experienced affiliates will notice.
Betway holds active official global betting partnerships with Arsenal, Manchester City and Chelsea, plus a long-standing exclusive deal with Brighton and Hove Albion. For UK football content this brand recognition translates directly into higher click-through rates on comparison and review pages where punters already associate the name with clubs they follow.
Super Partners lists no negative carryover as a programme feature. A difficult month with high player wins does not carry a deficit into the following period. Your commission balance resets, which matters when you have a mixed player book with varying monthly performance.
The Super Partners dashboard refreshes every two hours rather than once daily, giving you faster visibility on player activity, deposit trends and campaign performance. For affiliates who split-test landing pages or adjust bids in real time, this reporting speed is a practical advantage over slower dashboards.
One Super Partners login covers Betway alongside Jackpot City, Spin Casino, Amazon Slots, Hippodrome Online and more than 20 other brands. This means you can route different audience segments to the brand that fits them best without managing separate affiliate accounts or commission structures.
Betway holds active official partnerships with four Premier League clubs: Arsenal (global betting partner since 2023), Manchester City (global partner since 2024), Chelsea (European betting partner since 2024) and Brighton and Hove Albion (exclusive global partner since 2019). For UK football content these partnerships help with ad recognition and click-through rates in a way that smaller or lesser-known brands cannot replicate.
These are the active UK player offers at the time of writing. Exact terms are shown on the player site at betway.com and should be verified before use in affiliate content.
All offers are for new UK customers only. Debit card deposits only where stated. Full terms at betway.com.
Super Partners handles support through a multilingual team covering 11 languages including English, German, Spanish and Japanese. The team responds within 24 hours. Contact is via the form at account.superpartners.com.
Affiliate managers are assigned based on account profile and handle commission queries, creative requests and campaign optimisation. The full FAQ is at superpartners.com/faq.
Betway holds UKGC licence 39372 and all UK affiliates must comply with Gambling Commission advertising standards, the LCCP and ASA codes. Content must not target under-18 audiences, must be clearly labelled as advertising and must include responsible gambling messaging on every page that promotes betting.
Visit BeGambleAware.org and GamCare.org.uk.
Betway is one of the strongest UK affiliate propositions for football content. Official partnerships with Arsenal, Manchester City, Chelsea and Brighton give the brand a conversion advantage that few programmes can claim. No negative carryover, 2-hourly reporting, multi-brand access through Super Partners and four player welcome offers across sports and casino make this a well-rounded choice for UK sports and casino affiliates.
Join Betway via Super Partners18+ only. T&Cs apply. Gamble responsibly. begambleaware.org
