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AD | 18+ | Affiliate Program Review | Paddy Power via Flutter Partners pays commissions via Revenue Share, CPA and Hybrid deals. T&Cs apply. Gamble responsibly. begambleaware.org

UKGC Licensed | Flutter Partners | UK and Ireland Focus

Paddy Power Affiliates Review 2026

Promote Paddy Power Sports, Casino and Games through Flutter Partners. Revenue share and CPA deals available, strong UK brand recognition and access to multiple Flutter brands from one account.

Join via Flutter Partners

18+ only. T&Cs apply. Gamble responsibly.

25-35%

Revenue Share

Available

CPA Deals

Flutter

Tracking Platform

UK + IE

Core Markets

Monthly

Payment Frequency

Multi-Brand

Account Access

Why Affiliates Promote Paddy Power

Paddy Power is one of the UK's most recognised betting brands, known for its football coverage, horse racing markets and distinctive marketing. The brand converts well on comparison and review pages targeting UK sports bettors.

Multi-Brand Access via Flutter

Promote Paddy Power and Betfair through one Flutter Partners account, letting you route different audiences to the brand that converts best for them.

Strong UK and Ireland Brand

Paddy Power's name recognition and reputation for football and horse racing content helps with click-through and conversion rates on UK sports betting pages.

Flexible Commission Deals

Revenue share, CPA and hybrid deals are all available. Partners with strong UK or Ireland traffic can negotiate deal structures that match their audience.

Sports, Casino and Games

Promote Paddy Power's full product range under one account, covering football, horse racing, casino and games to monetise a wider range of visitor types.

Program Overview and Commission

Program NameFlutter Partners (Paddy Power)

Program TypeIn-house affiliate program under Flutter Entertainment

ProductsSports, Casino, Games, Exchange via Betfair cross-sell

Core ModelsRevenue Share, CPA, Hybrid

Rev Share RangeBroadly 25% to 35% of NGR, higher tiers negotiable

CPAAvailable on request per GEO and traffic quality

Multi-BrandPromote Paddy Power and Betfair from one Flutter Partners account

Apply Atpartnerships.paddypower.com

Exact rates depend on traffic quality, GEO and negotiation with the Flutter Partners team.

Payments and Thresholds

Payment FrequencyMonthly after end-of-month reconciliation

Minimum PayoutConfirm with Flutter Partners team after approval

Payout MethodsBank transfer and e-wallets, subject to account setup

Payout CurrenciesGBP and EUR for UK and Ireland focused accounts

Negative CarryoverConfirm terms with your Flutter Partners account manager

GEO Coverage and Markets

Core MarketsUnited Kingdom and Ireland

Other MarketsAdditional regulated territories subject to Flutter Partners approval

Restricted GEOsUnlicensed jurisdictions as defined in the Flutter Partners terms

ComplianceAll affiliates must follow UKGC advertising standards and local rules

Tracking and Tools

PlatformFlutter Partners in-house affiliate portal

TrackingUnique affiliate links with campaign and sub-ID tracking

CreativesBanners, text links and deeplinks updated to current offers

ReportingDashboard with clicks, registrations, FTDs and NGR data

CookieConfirm duration with Flutter Partners on application

Paddy Power vs bet365 and Betfair

FeaturePaddy Powerbet365Betfair

ProgramFlutter PartnersIn-houseFlutter Partners

Core ModelsRevShare, CPA, HybridRevShare, CPA, HybridRevShare, CPA, Hybrid

Rev Share25-35% NGRUp to ~30% NGR25-35% NGR

Multi-BrandYes via FlutterNo, single brandYes via Flutter

UK FocusVery strongGlobal leaderStrong Exchange USP

CasinoYesYesYes

SupportAccount managerEmail supportAccount manager

Onboarding and Support

Apply through partnerships.paddypower.com with details about your traffic, GEO focus and promotional methods. Once approved you will be assigned an account manager through the Flutter Partners team.

Account managers handle deal negotiation, campaign optimisation and compliance questions. Contact is via the affiliate portal and email.

Responsible Gambling Requirements

Flutter Entertainment requires all Paddy Power affiliates to follow UKGC advertising standards. All content must display 18+ warnings, clear terms and links to responsible gambling support services.

Visit BeGambleAware.org and GamCare.org.uk.

Paddy Power Affiliates FAQ

What is the Paddy Power affiliate program?+

Paddy Power affiliates is managed through Flutter Partners, the in-house affiliate division of Flutter Entertainment, which also covers Betfair and other Flutter brands.

Which commission models does Paddy Power offer?+

Standard deals include revenue share, CPA and hybrid arrangements. Exact terms depend on traffic volume, GEO and negotiation with your account manager.

What revenue share can I expect?+

Revenue share figures for Paddy Power broadly align with other Flutter brands, typically in the 25% to 35% range of net gaming revenue. Higher tiers are available for high-volume partners.

Does Paddy Power offer CPA deals?+

Yes, CPA deals are available by negotiation and are typically tied to first-time depositors meeting minimum deposit and wagering criteria.

What tracking platform does Paddy Power use?+

Paddy Power Affiliates is managed through the Flutter Partners infrastructure. Tracking, reporting and creative delivery are handled through the Flutter Partners affiliate portal.

How long is the Paddy Power affiliate cookie?+

Cookie duration should be confirmed directly with the Flutter Partners team as it may vary depending on your deal and target market.

Which markets can I target?+

Paddy Power's primary market is the UK and Ireland, with additional regulated markets available subject to approval under the Flutter Partners framework.

How often are commissions paid?+

Commissions are typically paid monthly once your balance clears the minimum threshold. Exact payment dates should be confirmed in your Flutter Partners agreement.

What is the minimum payout?+

Minimum payout thresholds follow Flutter Partners standards. Confirm the exact amount and available payment methods with your account manager after approval.

Can I promote Paddy Power alongside Betfair?+

Yes, Flutter Partners allows you to promote multiple Flutter brands including Paddy Power and Betfair through one account, which can help you cross-sell audiences.

Does Paddy Power allow PPC advertising?+

PPC and paid search campaigns are subject to Flutter Partners approval. Brand bidding and restricted keywords are not permitted under UKGC advertising standards.

What promotional content converts well for Paddy Power?+

Paddy Power is well known for football betting, horse racing and its Power Up early payout feature. Content around these products tends to perform well with UK sports audiences.

Is there a sub-affiliate option at Paddy Power?+

Sub-affiliate structures depend on your specific deal with Flutter Partners. Contact the affiliate team directly to discuss whether this is available for your account.

What creatives does Paddy Power provide?+

After approval you get access to banners, text links and deeplinks through the Flutter Partners platform, with creative assets updated to reflect current offers.

How do I apply to Paddy Power Affiliates?+

Apply through the Flutter Partners website at partnerships.paddypower.com, providing details about your traffic sources, target markets and promotional methods.

Verdict

Paddy Power via Flutter Partners is a strong choice for UK and Ireland focused affiliates. The brand's name recognition, football and horse racing coverage and the ability to promote Betfair from the same account make it a flexible addition to any affiliate portfolio.

Apply via Flutter Partners

18+ only. T&Cs apply. Gamble responsibly. begambleaware.org