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AD | 18+ | Affiliate Program Review | William Hill Affiliates pays commissions via Revenue Share, CPA and Hybrid deals. T&Cs apply. Gamble responsibly. begambleaware.org

UKGC Licensed | Up to 30% Revenue Share | NetRefer Tracking

William Hill Affiliates Review 2026

Promote William Hill Sports, Casino, Poker and Bingo through one of the most established names in UK betting. Up to 30% revenue share, CPA available, dedicated managers and monthly payouts from $5.

Join William Hill Affiliates

18+ only. T&Cs apply. Gamble responsibly.

Up to 30%

Revenue Share

Available

CPA Deals

0.8-2%

Sub-Affiliate

NetRefer

Tracking Platform

Monthly

Payment Frequency

Min. Payout

Why Promote William Hill

William Hill is one of the UK's most recognised betting brands with over 85 years of history. The brand converts well across sports, casino and poker audiences in the UK and internationally.

Up to 30% Revenue Share

Earn up to 30% of net gaming revenue from every player you refer, with higher rates available by negotiation for partners who deliver consistent volume.

NetRefer Tracking Platform

NetRefer gives you a reliable tracking dashboard with real-time stats, pixel tracking, deeplinks and creative assets in over 20 languages.

Sub-Affiliate Program

Earn 0.8% to 2% on the commissions generated by affiliates you refer to the program, adding a passive income stream on top of direct player referrals.

Sports, Casino, Poker and Bingo

Promote William Hill's full product range under one account, giving you more ways to convert different audience segments and increase per-player value.

Program Overview and Commission

Program NameWilliam Hill Affiliates

Program TypeIn-house affiliate program

ProductsSports, Casino, Poker, Bingo

Core ModelsRevenue Share, CPA, Hybrid

Rev Share RangeUp to 30% of Net Gaming Revenue, higher by negotiation

CPAAvailable on request, negotiated with account manager

Sub-Affiliate0.8% to 2% of sub-affiliate earnings

TrackingNetRefer with pixel tracking and deeplinks

Exact rates depend on traffic quality, GEO and negotiation with the William Hill affiliate team.

Payments and Thresholds

Payment FrequencyMonthly

Min. Payout (e-wallet)$5 via Skrill or PayPal

Min. Payout (bank wire)$200

Payout MethodsSkrill, PayPal, bank wire transfer

Payout CurrenciesUSD and EUR

Negative CarryoverConfirm terms with your account manager

Target Markets

Core MarketsUnited Kingdom, Spain, Italy and regulated US states

InternationalSelected markets subject to approval and licensing

Restricted GEOsUnlicensed territories as defined in the program terms

Languages20 or more languages supported across markets

Tools, Tracking and Cookie

Tracking PlatformNetRefer with real-time dashboard for clicks, registrations, FTDs and revenue

Cookie DurationSession-based or up to 7 days depending on deal

CreativesBanners, text links and deeplinks in 20 or more languages

Pixel TrackingAvailable for advanced campaign optimisation

Sub-TrackingSub-ID and sub-affiliate tracking available via NetRefer

William Hill vs bet365 and Betfair

FeatureWilliam Hillbet365Betfair

Max RevShare30%~30%~35%

CPAAvailableAvailableAvailable

Sub-Affiliate0.8-2%NoNo

TrackingNetReferIn-houseIn-house

CookieSession/7 days~30 days45 days

Min. Payout$5 e-wallet~£100~£50

MarketsUK, ES, IT, USGlobalUK, select EU

Affiliate Support

William Hill Affiliates assigns a dedicated account manager to approved partners. Managers cover campaign optimisation, deal negotiation and compliance questions via email and the affiliate dashboard.

Support is available in multiple languages to match the program's international market coverage across the UK, Spain, Italy and the US.

Responsible Gambling Requirements

All William Hill affiliates must comply with UKGC advertising standards and local regulations in each target market. This includes displaying 18+ warnings, clear terms and responsible gambling links on all promotional content.

Traffic from restricted territories is not permitted. Visit BeGambleAware.org and GamCare.org.uk.

William Hill Affiliates FAQ

What is the William Hill affiliate program?+

William Hill Affiliates is the in-house partner program for promoting William Hill Sports, Casino, Poker and Bingo across regulated markets including the UK, Spain, Italy and licensed US states.

What revenue share does William Hill offer?+

William Hill Affiliates offers up to 30% revenue share of net gaming revenue, with higher rates negotiable for high-volume or high-quality traffic partners.

Does William Hill offer CPA deals?+

Yes, CPA deals are available on request and are negotiated directly with your account manager based on traffic volume, GEO and quality.

Is there a hybrid commission option?+

Hybrid deals combining CPA and revenue share are available for established partners. Speak to your dedicated account manager to discuss a custom structure.

What tracking platform does William Hill use?+

William Hill Affiliates uses NetRefer for tracking, reporting and creative delivery, with pixel tracking and deeplink support available.

How long is the William Hill affiliate cookie?+

The cookie window is session-based or up to 7 days depending on your specific deal. Confirm the exact duration with your account manager.

How often does William Hill pay affiliates?+

Commissions are paid monthly. The minimum payout is $5 for e-wallets such as Skrill and PayPal, with bank wire transfers requiring a minimum of $200.

What payment methods are available?+

William Hill Affiliates pays via Skrill, PayPal and bank wire transfer, with payouts available in USD and EUR.

Which markets can I target?+

Core markets are the UK, Spain, Italy and regulated US states. Other international markets may be available subject to approval and licensing requirements.

Does William Hill offer sub-affiliate commissions?+

Yes, William Hill Affiliates offers a sub-affiliate commission of 0.8% to 2% on earnings referred through your sub-affiliate network.

Can I promote William Hill via PPC?+

PPC and paid search campaigns are subject to approval. Brand bidding and restricted keywords are not permitted under the program terms and UKGC advertising standards.

What creatives and tools are available?+

After approval you get access to banners, text links, deeplinks and pixel tracking through the NetRefer dashboard. Creatives are available in 20 or more languages.

How long does approval take?+

Applications are usually reviewed within a few business days. You will be assigned a dedicated account manager once your application is approved.

How do I contact my William Hill affiliate manager?+

Your dedicated account manager is reachable via email and through the affiliate dashboard once you are approved. Contact details are provided during onboarding.

How do I apply to William Hill Affiliates?+

Apply at affiliates.williamhill.com by providing details about your traffic sources, target markets and promotional methods. All applications are reviewed by the affiliate team.

Verdict

William Hill Affiliates is a solid choice for UK, European and US-focused affiliates. A trusted brand, multi-product range, NetRefer tracking, sub-affiliate commissions and a low $5 minimum payout make this a flexible program worth adding to your portfolio.

Join William Hill Affiliates

18+ only. T&Cs apply. Gamble responsibly. begambleaware.org