Last updated: March 2026
| Bonus Code | SPORT30 (optional, does not change offer amount) |
| Offer | Bet Credits up to £30 |
| Min Qualifying Bet | £10 at min odds 1/5 (1.20) |
| Free Bet Valid | 7 days from crediting |
| Payment Methods | Debit card, PayPal, Apple Pay (see exclusions) |
| Exclusions | Fast bank transfer, Apple Pay, PayPal and Google excluded unless identity verified via PVC or two ID documents |
| Restrictions | New UK customers aged 18+ only. One per household. |
The bet365 welcome offer gives new UK customers £30 in Bet Credits for a £10 qualifying bet at minimum odds of 1/5 (1.20). A promo code (SPORT30) is available during registration but entering it does not change the bonus amount in any way. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to the value of the qualifying deposit. Returns exclude the Bet Credits stake. The 7-day validity window means planning ahead is important.
bet365 also run separate welcome offers for Casino (up to 500 Free Spins), Bingo (365 Free Tickets), Games and Poker. Each product welcome offer operates independently and can be claimed separately.
bet365 was founded in 2000 by Denise Coates, who took a £15 million bank loan to launch the online sportsbook from her father's car park portakabins in Stoke-on-Trent. She remains the majority shareholder, CEO and one of Britain's highest-paid executives. The company is headquartered in Stoke-on-Trent, employs over 9,000 people and serves over 100 million registered customers worldwide across more than 200 countries and territories.
bet365 holds licences from the UK Gambling Commission, Gibraltar Gambling Commissioner and regulatory bodies across multiple jurisdictions. The company is the Official Betting Partner of the UEFA Champions League, a partnership that includes ticket giveaways and exclusive free-to-play games for customers.
In the UK, bet365 consistently ranks first for live streaming coverage, in-play betting markets, app performance and overall customer satisfaction among major bookmakers. The combination of industry-leading streaming breadth, innovative features and aggressive ongoing promotions has made it the benchmark against which all other UK bookmakers are measured.
The bet365 Winnings Boost applies a 25% uplift to your winnings on qualifying Bet Builder selections for selected matches. The boost is displayed directly on the match page alongside the Bet Builder with a clear +25% indicator. Requires a minimum of 3 selections at odds of EVS or greater. The 25% boost is added automatically after all selections settle. Maximum boost payout is £1,000.
Winnings Boost is available across Premier League football, Six Nations rugby, horse racing Bet Builders and selected other competitions throughout the year. The featured matches change each week. Check the Promotions tab or look for the green +25% banner on qualifying match pages.
Sub On Play On is bet365's version of the player protection feature available at Paddy Power (Super Sub) and Betfair (Safe Sub). If you back a player in a qualifying market and they are substituted before the bet is settled, your bet automatically rolls over to the direct replacement at the same odds.
The feature applies to selected player-related markets including goalscorer, shots on target, assists and cards. Sub On Play On is active for 90 minutes including stoppage time. It does not apply if your bet has already been settled or cashed out. Look for the Sub On Play On icon displayed on eligible markets in the Bet Builder and standard player prop sections.
The bet365 2 Goals Ahead Early Payout settles your bet immediately as a winner if the team you backed goes two goals ahead at any point during a qualifying match. Crucially, accumulators are included: if you have a five-team acca and one team goes 2 goals up, that leg is immediately settled as a winner, keeping your acca alive regardless of how the match eventually finishes.
Applies to pre-match bets on the standard Full Time Result market for selected football competitions. The two-goal lead can be achieved at any point during 90 minutes including stoppage time. Available on singles and accumulators across all qualifying competitions. Check the Promotions tab to see which competitions are currently eligible.
The 6 Scores Challenge is bet365's flagship free-to-play game and one of the most popular promotions in UK sports betting. Each weekend during the football season, predict the correct score of 6 selected Premier League matches for the chance to win the £250,000 jackpot. You can edit predictions until the final game goes in-play.
Prizes are awarded at multiple tiers: 2 correct scores earns £2 in Bet Credits, 3 correct scores earns £5, 4 correct scores earns a cash prize from a prize pool, 5 correct scores earns from a larger pool, and 6 correct scores wins the £250,000 jackpot (split equally between multiple winners if applicable). Free Spins are also available for lower-tier correct predictions.
During the UEFA Champions League, bet365 also run a 4 Scores Challenge where predicting 4 correct scores wins up to £50,000. Both games are entirely free to enter and available to all registered bet365 customers. No qualifying bet is required.
The bet365 Bet Builder is widely regarded as the best in the UK market. Available across all major football leagues, cricket, tennis, basketball, American football and horse racing, it allows you to combine multiple markets from the same event into a single bet. For a Premier League game you can combine match result, both teams to score, first goalscorer, total corners, total bookings and player-specific markets into one Bet Builder.
The Horse Racing Bet Builder (Same Race Parlay) lets you combine win markets with Each-Way, Top 2/3/4 finish, and place markets from the same race into a single bet. This is a unique feature in UK horse racing and available on most major UK and Irish meeting fixtures.
The Edit Bet feature lets you modify live accumulators and Bet Builder bets while play is ongoing. Add or remove selections, change markets, or take partial cash out without having to cancel and restart your bet.
The bet365 Acca Boost pays a percentage bonus on top of winning accumulator returns. The bonus scales from 2.5% on doubles up to 100% for accumulators with the maximum qualifying number of selections. Applied automatically to qualifying winning pre-match accumulators on selected football markets including Full Time Result and Both Teams to Score.
The Acca Boost applies across a wide range of football competitions. No opt-in is required for most standard accumulators. The bonus is credited as cash once the final leg of your acca settles as a winner.
bet365 is the industry standard for in-play betting and live streaming. The streaming service covers football, horse racing, greyhound racing, tennis, cricket, basketball, baseball, table tennis, volleyball, snooker, darts and more. Over 140,000 live events are streamed annually across all sports.
To access streams you need either a funded account or a bet placed within the last 24 hours on the event you want to watch. The live betting section integrates directly with the stream so you can watch and bet without switching screens. In-play markets on streamed football matches include correct score, next goalscorer, over/under goals at multiple thresholds, corners, cards, first half result and a live Bet Builder.
For events without a video stream, bet365 provide audio commentary and a live match tracker showing ball position, shots, corners and other key statistics that update in real time.
The bet365 app is consistently rated as the best sports betting app in the UK market. Available for iOS and Android, it matches the full desktop feature set and is the primary way most bet365 customers place their bets. The app is fast, well-designed and handles the complexity of a 38-sport sportsbook, live casino, poker and bingo all from a single clean interface.
Football is bet365's biggest market and where their product advantage over rivals is most visible. Over 200 markets are available per Premier League game, covering every outcome from match result and Asian handicap to individual player passing statistics and minute-by-minute booking markets. The Bet Builder works across all of these markets simultaneously.
Football promotions are exceptional: Sub On Play On, 2 Goals Early Payout, Winnings Boost, Acca Boost, Money Back in Free Bets on Bet Builder losses, 6 Scores Challenge and regular match-specific price boosts collectively make bet365 the strongest promotional platform in football betting.
Coverage spans 80+ football leagues and competitions worldwide including the Premier League, Championship, League One and Two, FA Cup, EFL Cup, Champions League, Europa League, Conference League, La Liga, Bundesliga, Serie A, Ligue 1, Eredivisie, MLS and all major international tournaments including the 2026 FIFA World Cup.
Horse racing at bet365 sets the standard for the industry. Best Odds Guaranteed on UK and Irish racing means if the SP at race time exceeds your taken price, you automatically receive the higher amount. Extra Places races pay out on more places than standard each-way terms on selected meetings daily.
The Same Race Parlay (Horse Racing Bet Builder) is a standout feature: combine win, Each-Way, top finisher and place markets from the same race into one single bet at boosted combined odds. The Race Day Winnings Boost adds 25% to qualifying Bet Builder wins on selected Saturday races.
Live streaming covers most UK and Irish racing meetings plus selected international races from France, South Africa and the USA. For Cheltenham Festival, Grand National and Royal Ascot, bet365 run comprehensive promotional programmes including extra place enhancements, daily price boosts and the 6 Horses Challenge free-to-play game.
bet365 wins clearly on live streaming breadth, in-play market depth, app quality and the 6 Scores Challenge. Paddy Power leads on the current welcome offer value and unique features like Super Sub and Acca Insurance. Most experienced UK bettors hold both accounts and use each where it offers the best specific value.
bet365 is fully licensed and regulated by the UK Gambling Commission and the Gibraltar Gambling Commissioner. The operator is Hillside (Sports) ENC, owned by the Coates family and not publicly listed on any stock exchange. Customer funds are held in segregated accounts separate from company funds.
With over 100 million customers and 25 years of operation without a major financial or security incident, bet365 is one of the most trusted betting brands in the world. Trustpilot reviews reflect the experience typical of large bookmakers: the majority of positive reviews praise fast withdrawals, competitive odds and streaming quality, while the most common negative feedback relates to account restrictions for winning customers.
All deposits are fee-free at bet365. The minimum deposit is £5 for most methods. Note that Fast Bank Transfer, Apple Pay, PayPal and Google Pay are excluded from the welcome offer unless your identity has been verified via a Postal Verification Code or two accepted ID documents.
*PayPal, Apple Pay, Google Pay and Fast Bank Transfer count toward the offer only after identity verification via PVC or two accepted ID documents.
bet365 processes most withdrawals quickly. Apple Pay supports instant withdrawals. Debit card withdrawals typically process within a few hours. Identity verification must be complete before any withdrawal is processed.
Every UKGC-licensed bookmaker must provide tools that help you stay in control. Setting a deposit limit is mandatory during registration.
bet365 are a GamStop participant. Additional support: GamCare (0808 8020 133), GambleAware (begambleaware.org), Gordon Moody, Gamblers Anonymous.
bet365 offer 24/7 live chat, telephone, email and a comprehensive Help Centre. Live chat is the fastest channel with typical wait times under 2 minutes. The Help Centre covers all common questions with detailed step-by-step guides.
bet365 is the benchmark by which all other UK bookmakers are measured in 2026. With over 100 million customers, the world's widest live streaming coverage, the deepest in-play market selection and a promotional programme that goes from 6 Scores Challenge to Winnings Boost to Acca Boost to Sub On Play On, there is simply no other bookmaker that delivers this combination at scale.
The app is best-in-class. The Bet Builder is the most comprehensive in the UK market. The Same Race Parlay for horse racing is a feature no competitor has matched.
The welcome offer is solid if not the most generous, and like all major bookmakers bet365 will restrict accounts that win consistently. For recreational bettors these limitations are irrelevant.
18+ New customers only. Bet £10 Get £30. T&Cs apply. Gamble Responsibly. BeGambleAware.org
